Print on Paper Marketing Campaign
IPW, in partnership with Domtar, is excited to launch the “Print on Paper” campaign. The goal of this turn-key marketing campaign is to assist IPW Members in educating their customers about the value of “Print on Paper” and that it’s an environmentally sound choice. We are committed to the campaign at a national level and are excited to partner with our IPW Members at a local level. We’ve done a lot of the heavy lifting for our Members by designing marketing materials to promote the positive message to your customers.
In this tool kit you will find everything that you need to execute a successful campaign. The campaign is designed to be a three-month campaign using the following schedule:
- Month 1: Print on Paper . . . Supports Sustainability Message
- Month 2: Print on Paper . . . Drives Business
- Month 3: Print on Paper . . . Delivers Results
There are five ready-to-use collateral pieces for each of the messages included in this tool kit:
- Post Card designed to mail to your customers and prospects
- Large Insert for Trade Journal designed to be inserted into business publications such as your local Business Journal
- Small Stuffer designed to be used as a carton and statement stuffer
- Magazine Ad designed to run in magazines, programs, etc.
- Talking Points Document designed to give your sales team relevant talking points and facts as they meet with customers and prospects
Other Key Resources: